Mobile-based TV channel launched by young grads

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Mobile-based TV channel launched by young grads

TV channel

MUMBAI: A group of graduates from Thiruvananthapuram in Kerala have launched a TV channel called 'We 4 U', the first 2G/3G mobile TV channel. The channel can be accessed anywhere in the world.

 

The engineering graduates said that their intention was to promote local news and events."This is an era of mobile revolution and so we have decided to launch a television channel based on mobile technology," said Aravid S G one of the founders. The channel can also be viewed on desktops, laptops, tablets, iPads but not on TV.

The channel is going in its test phase soon and will focus on local news and events such as programmes of residence associations and the youth. It will run for 24 hours and will be supported on all platforms such as Java and Android.

Tie ups are being planned with other TV networks for expansion. For now the channel will be available at normal rates.