MUMBAI: Mondelez India has launched its new innovation Cadbury 5Star 3D, a premium offering in the countline segment. Cadbury 5Star 3D comes in a crunchy, chewy, chocolaty bar that promises the consumers to ‘get lost at a different level’.

Mondelez India director of marketing chocolates segment Prashant Peres says, “Cadbury 5Star has been one of our strongest brands under the Indian portfolio and has consistently experimented and revamped itself. After launching the exciting brand Cadbury Fuse last year, we are extremely delighted to bring in Cadbury 5Star 3D, which is a great milestone in our premiumisation journey and will further strengthen our market leadership in the countline segment. "

The brand will continue to use their eccentric and quirky characters Ramesh-Suresh who have been synonymous with Cadbury 5Star to further aid the brand generate strong cut. Mondelez India’s Cadbury 5Star has been an Indian favourite for almost 5 decades.

Cadbury 5Star 3D will be first available at Big Bazaar, followed by other modern trade and traditional trade stores and will be priced at Rs 30 for a 45 gram offering.