MUMBAI: In its 25th year of launch in India, Mortein has announced Madhuri Dixit Nene as the face of Mortein Insta range of liquid vaporisers.

Dengue mosquitoes are amongst the fastest flying mosquitoes. They are so fast, that they are almost invisible, and hence creating a need for a faster solution for dengue prevention.

This alliance is aimed at creating a partnership between Mortein and Madhuri to create an awareness about the menacing mosquito threat where every unprotected second counts in the attempt towards dengue prevention. Mortein Insta powered with its double TFT formula gives 100 per cent faster protection versus ordinary repellents hence, enabling mothers to keep their families protected, with its new tagline ‘Mom aur Mortein Sabse Tez’.

Actor Madhuri Dixit Nene says, “Every mother desires a 100 per cent protection for her family from the growing number of life threatening diseases like dengue and malaria. I am really glad to get an opportunity to work with Mortein a leading global brand in pest control with deep knowledge and expertise in creating superior products. I urge all mothers and their families to join me in this fight against mosquitoes”.

On the announcement, Reckitt Benckiser Hygiene Home CMO of Marketing Director, South Asia Sukhleen Aneja adds, “We are pleased to announce UNICEF Goodwill ambassador, Madhuri Dixit Nene, as our brand ambassador for Mortein Insta. Madhuri exemplifies the contemporary Indian mother who is always on a look out for a faster and an effective solution to protect her family from diseases. We believe Madhuri will inspire mothers across the nation to choose a 100 per cent faster solution against vector-borne diseases.”

Mortein has launched a new Tulsi fragrance within its range of Liquid vaporisers which will be available for Rs 72 for 35 ml and Rs 49 for a small refill pack.