Mumbai – Moxie Beauty has announced its partnership with Nykaa. This collaboration marks a significant step in Moxie Beauty’s growth strategy, making its full range of products available on the Nykaa platform.

All of Moxie Beauty’s current lineup will now be available on Nykaa, offering customers access to its premium haircare solutions. In celebration of this partnership, Moxie Beauty will be exclusively launching its highly sought-after Frizz Fighting Serum on Nykaa. Specifically developed based on insights from Nykaa’s customer base, this product is designed to tackle frizzy and dry hair, a common concern among Indian consumers.

Company’s primary target audience is a concern-driven demographic of individuals aged 24-40, who are focused on building an effective haircare routine for dry and frizzy hair. The brand anticipates that Nykaa’s platform will enable it to reach a broader audience and reinforce its positioning as a leader in the haircare segment.

Moxie Beauty founder Nikita Khanna said, “Our partnership with Nykaa is more than just about increasing sales; it's about building deeper connections with consumers who are looking for thoughtfully formulated products to address their hair concerns. We see Nykaa as a key partner in our journey to becoming a household name in the Indian beauty market. We believe this collaboration will help us to engage with a wider audience that values quality and efficacy in their haircare routine.”