Mumbai: As a new age and innovative paint brand that understands and solves today’s modern consumer needs through its superior product performance, Birla Opus Paints is now joining hands with Art Mumbai 2024 to celebrate modern and contemporary art like never before.

Bringing to life the vibrant tapestry of Indian, South Asian and International art, Birla Opus Paints housed under Aditya Birla Group’s Grasim Industries, has come on board as the presenting partner for Art Mumbai’s second edition. Commencing today at the iconic Mahalaxmi Racecourse, the much-talked-about festival is set to build on the success of its inaugural year, showcasing a diverse collection of art from around the world.

Much like Birla Opus Paints, Art Mumbai 2024 sees art enthusiasts, designers, decorators, and connoisseurs embarking on a journey of artistic discovery, cultural exchange and celebrating the transformative power of art and color. What’s more is that the celebration is a fusion of art and color for creating a beautiful surrounding, something synonymous with Birla Opus Paints.

Birla Opus Paints is taking its commitment to fostering artistic expression and building a strong community a step ahead through this association with Art Mumbai.

Strengthening the partnership, the festival has an exclusive Birla Opus lounge for VIPs, designed to catch a quick break before jumping back into the brilliance of the artwork as well as a Birla Opus Auditorium where the much-appreciated Speaker Series will be presented giving patrons an opportunity to better understand art, culture and colors better. Integrated seamlessly into the fabric of the event, each wall is also painted with a unique color from the range of tints from Birla Opus Paints. This collaboration underscores Birla Opus Paints’ core values of creativity and innovation, solidifying its role by showcasing the rich artistic heritage of South Asia on a global platform.

Talking about the association, Birla Opus Paints head of marketing Inderpreet Singh says, "At Birla Opus Paints, we believe that color is more than just an aesthetic choice – it is a powerful medium that reflects and shapes cultural and personal expression. Art and color are powerful storytellers with each brushstroke narrating a part of India’s cultural tapestry. This collaboration with Art Mumbai blends our commitment to innovation with the transformative power of art.”

"We are delighted to have opened the second edition of a bigger and better Art Mumbai with a larger and more immersive showcase of modern and contemporary art from South Asia and around the world. We are honored to partner with Birla Opus Paints. This association with Birla Opus Paints has enhanced the experience of Art Mumbai, adding even more color to the fair, making this event a truly unique celebration of community and culture," said Art Mumbai co-founder Dinesh Vazirani.