MUMBAI: The bubbly Parineeti Chopra has joined the club of celebrity endorsers of Lux Group, a conglomeration of diverse brand portfolio across multiple product segments, as the brand ambassador of Lyra.

Lyra that today enjoys very high level of consumer awareness and consumer loyalty has successfully established itself as the largest legging brand in the women wear segment.

Positioned as legging for anytime anywhere, the manufacturers of Lyra, Ebell Fashion Pvt. Ltd, a Lux group company, has further plans of premiumisation and portfolio expansion and thus signing up with Parineeti Chopra facilitates targeting the current youth fraternity reflecting confidence, simplicity and the ability to think out of the box which synchronizes with the marketing intention of Lux Group.