MUMBAI: Let’s face it-a good night’s sleep is the new luxury. And with over 104 million Indians battling Obstructive Sleep Apnea (OSA), according to AIIMS, the country has a serious sleep crisis on its hands. Cue Philips India, which is now slipping into saviour mode with its new nationwide campaign: Sleep Saviour.

Launched earlier this month, the campaign is Philips' latest move to awaken India to the importance of sleep health-minus the snore-inducing jargon. The tech and healthcare giant is partnering with channel players and pharmacy chains across the country to help patients access sleep therapy on their own turf, especially those in tier two and tier three cities.

‘Sleep Saviour’ puts boots on the ground where they matter most: local chemists, trusted physicians, and even corner pharmacies that often double as lifelines in underserved areas. With FDA-approved wearable devices now making OSA screening more accessible, Philips plans to catch more patients before they fall through the cracks.

India’s growing problem with poor sleep quality isn’t just a wellness woe; it’s a full-blown public health concern. Yet, not every snorer in Bhopal or Bhagalpur has access to a top-tier sleep clinic. Philips is betting big that if the mountain can’t come to the med-tech, the med-tech should show up at the chemist with a solution.

Sleep might be for the weak, but the Sleep Saviour campaign is here to prove it's also for the wise.