MUMBAI: Godrej Interio, India’s leading furniture and interior solutions brand, launched a new health awareness campaign-sleep@10. Launched by Olympian, Geeta Phogat, the campaign was born during the product development stage of their healthcare range. #sleepAt10 is an initiative that aims to spread awareness about the importance of good sleep for your physical and mental wellbeing.

A living example of discipline and healthy living leading to success, Phogat spoke about the importance of sleep@10 in her life. She shared instances of her father drawing a strict regime for her and her sisters and one of them being sleeping early by 10pm and getting up by 4am.

Expressing her appreciation to the vital issue, Phogat said, “Athletes need immense discipline owing to the high-octane physical activities that we engage in. Sleeping@10 was non-negotiable in my house. My father ensured we all slept by then. I believe this routine is not just essential for a wrestler but all of us if we wish to have a stress free and healthy lifestyle. Take your diet, daily exercise and even your mattress very seriously, cause all of this will lead to a healthy sleeping pattern.”

Sleep Disorder Clinic clinical director Dr. Devnani also spoke on the benefits of sleeping early and how this was a very pertinent conversation for India, given 93% of Indians are believed to be sleep-deprived.

Dr. Devnani said,“The addiction to technology and multiple devices all through the day and accessing them immediately before sleeping is also on the rise." She also added, “It has been medically proven that the best time to sleep is at 10pm since it perfectly coordinates with the sun’s patterns."

Godrej Interio COO Anil Mathur said,“Sleep@10 is a concept that actually emerged from the product development stage of our healthcare range. Misuse of new age technology might be playing an important role towards this and it’s our responsibility to seek for a healthier lifestyle.”