MUMBAI: In a recent announcement, Publicis India and MakeMyTrip (MMT) have agreed to mutually part ways. This will also include the end of the agency’s journey with Goibibo, which was acquired by MMT. Details of the transition are still being worked out and the agency will be releasing the last few works for the brand very soon.

MakeMyTrip group chief marketing officer Saujanya Shrivastava says, “Publicis has been a commendable creative partner to us. As we reviewed the way forward, we mutually agreed to part ways as it is now time for us to discover a new approach to branding. I thank Publicis for their contribution, and wish them the very best for their future endeavours.”

Publicis India managing director Srija Chatterjee adds,  “This brand-agency partnership was iconic in more ways than one. We harnessed and built the brand for more than three years, and jointly established MakeMyTrip and Goibibo as one of the leading brands in India with a differentiated and strong equity with consumers. The final outcome notwithstanding, for factors beyond our control, it was necessary that the partnership be reviewed from a different lens. We are happy with the way the relationship has turned out for us and we wish the team all the success for the future.”

In India, Publicis currently works with an impressive array of clients that include Nestle, Citibank, Zee, Garnier, Heineken, Nerolac, Skoda, Malaysia Tourism, HDFC Mutual Funds, among others.