MUMBAI: PVR Cinemas has introduced a new PVR app for the Apple watch; giving Apple watch users an ability to seamlessly explore movie screenings, check for updates on personal bookings and get exclusive offers as PVR Privilege members.

On the launch of the initiative, PVR Ltd chief business planning and strategy Kamal Gianchandani stated, “We know the importance of having access to information on the go, which is why we’re excited to bring a new PVR app to our highly mobile users on Apple Watch. With this new app, users can enjoy a seamless experience with better control and the ability to connect to the movies playing at a PVR near you. PVR has continually expanded its digital services with an aim to develop new age experiences; this is another step in that direction. While we continue to innovate, we have many exciting things coming up for movie goers across India.”

This new experience is now live and available to all Apple Watch users over the country.

A forerunner in introducing new age experiences through innovation; PVR’s portfolio of digital offerings include PVR Cinemas’ Alexa skill, digital cinemas, PVR Privilege, and Quick Tix facility.