MUMBAI: Yatra.com, one of India’s leading online travel portal, has announced Bollywood superstar and youth icon, Ranbir Kapoor, as their brand ambassador. Popularly known for portraying versatile and youthful roles on screen, Ranbir Kapoor is a perfect fit for the brand. Just like Yatra, he is a leader in his Industry and is technologically savvy, modern and has a passion for travelling. In his cinematic journey as well, travel has always played an important part.

Speaking on the association, Sharat Dhall, COO(B2C), Yatra.com, said, “Today, Yatra is an evolved and contemporary travel marketplace which stands apart for the richness of its product & services. Ranbir’s persona is in line with these qualities, and he also brings with him a sense of casual coolness that today’s youth relates to. We welcome him to the Yatra family and hope that with this association we are able to create a strong impact in the minds of our audiences and customers at large.”

Speaking on the partnership, Ranbir Kapoor said, “I am an avid traveler myself and travel has played an important part in my films. So a partnership with a travel brand like Yatra was a natural fit for me. I am particularly excited to be a part of this new journey and am looking forward to a long & fulfilling 'Yatra' with the brand.”

Vikrant Mudaliar, Chief Marketing Officer, Yatra.com, said, “With Ranbir Kapoor coming on board, we are confident of strengthening Yatra’s brand appeal and recall amongst our customers. Today, Yatra is bursting with new ideas, and we wanted our brand ambassador to exude similar qualities, hence, Ranbir was our natural choice. We are confident that this association will help us stand out in an increasingly cluttered media environment. Ranbir appeals to all age groups and demographics across the board and we are excited about using him in our marketing communication. ”