MUMBAI: India’s desk warriors and digital junkies are in for a treat. Rapoo has fired the first salvo in its FY25 growth playbook—and it involves an ambitious 40 per cent revenue surge, 30+ new product launches, and a retail footprint stretching far beyond the metros.

The company, already present in over 4,000 touchpoints across the country, plans to double down on tier two and tier three markets, seeing them as the next frontier in India’s digital boom. From budget keyboards to gaming gear, Rapoo is laying the tracks for an accessory revolution.

"India remains one of our top-priority markets globally. With increasing digitisation across every household and workplace, there’s a tremendous opportunity for reliable, user-friendly tech products. Our FY25 vision is to build to a 25 per cent market share, accelerate growth through innovation, and bring world-class wireless solutions to every corner of India," said Rapoo country head – India & SAARC Mukesh Chaudhary.

The FY25 strategy includes 30+ SKUs across wireless keyboards, mice, audio gadgets and gaming accessories—each engineered for longer battery life, ergonomic finesse and seamless connectivity. While performance takes centre stage, affordability remains the backstage hero.

Rapoo isn’t here to price people out of good tech.

Not stopping at consumers, Rapoo is also targeting enterprise buyers with customisable solutions. Businesses will now be able to access tailored wireless packages, merging slick functionality with price-conscious design.

On the channel side, Rapoo is strengthening its presence across modern retail stores, e-commerce platforms, and its distributor network.

The aim? Make sure no consumer—whether in Patna or Pune—waits too long to lay hands on Rapoo gear.

With this aggressive roadmap, Rapoo is chasing not just growth, but dominance. It wants to sit pretty on every desk and in every backpack in digital India.