Mumbai: SkinQ, a Made Safe certified, dermatologist formulated, active solutions brand, has launched its Smooth & Bright Body Lotion. This marks SkinQ’s entry into the highly competitive body care segment. The lotion has multi-actives aimed at treating Keratosis Pilaris, commonly referred to as Strawberry skin due to the textured appearance commonly seen on hands & legs. This clinically tested formula gives a smooth texture for the skin alongside retaining the brightness and skin health.

The 3-in-1 active formula lotion works on all skin types for both genders. The presence of actives like Lactic Acid gently exfoliates dead skin, softens and brightens it, and treats ingrown hair. Urea reduces dry, rough patches and strawberry skin, and Glycerine smoothens and nourishes dry, uneven, and patchy skin.

Speaking about this, SkinQ founder and chief formulator Dr Chytra V Anand said, “SkinQ is happy to foray into the body care category, and with this lotion, we have made the perfect start. It has been carefully formulated for the skin concerns of people with dry, bumpy and rough skin. I am confident that you can get one step closer to having the happy and healthy skin you deserve to have with this lotion.”

The lotion can be applied in either AM or PM routine, which makes it a great choice to use at one’s convenience. People experiencing issues like Keratosis Pilaris, post-waxing bumps, rough skin, dry and dehydrated skin, and ingrown hair can hugely benefit from its daily application.