The Good Bowl wants you to shout 'cheese' for a shot at free Mac & Cheese in new voice-led contest

undefined

The Good Bowl wants you to shout 'cheese' for a shot at free Mac & Cheese in new voice-led contest

Rebel Foods launches ‘Bowl-O-Cheese’ where Instagram voice notes win fans free bowls of cheesy joy

Bowl-O-Cheese

MUMBAI: When food meets fun and your voice is the coupon, chaos—and cheese—are bound to follow. Rebel Foods’ The Good Bowl has just dropped Bowl-O-Cheese, a voice-powered social media contest that lets cheese lovers sing, scream, or sass their way into a free bowl of Mac & Cheese. And no, that’s not a metaphor—just say ‘cheese’ into your DMs and hope for the best.

The campaign plays on the Hindi pun ‘Bolo Cheese’ and flips it into Bowl-O-Cheese, encouraging fans to send creative voice notes to @thegoodbowlindia on Instagram. Whether you mimic your favourite actor or belt it out like you’re auditioning for a dairy-themed musical, five winners a day stand to win a Mac & Cheese bowl—on the house.

You can sing it, shout it, or say it like your favourite actor—just say 'Cheese!' and DM your voice notes to The Good Bowl’s Instagram handle, and five lucky winners stand a chance to win a Mac & Cheese Bowl every day—on the house.

Currently priced between Rs 299 and Rs 369, the Mac & Cheese range will also be offered at a flat Rs 199 on 20, 21, and 22 June across Zomato, Swiggy and EatSure. That’s not just cheese—it’s cheddar with a discount.

The contest is already gaining traction on meme pages and creator reels, with punchlines like “Sirf cheese bolke mujhe ye mac and cheese free mil gaya!” adding to the cheesy drama. To turn things up a notch, The Good Bowl is also working with creator Zaynul Jiwani to craft India’s first Cheese Anthem—an audio tribute to the comfort food that knows no haters.

“At Rebel Foods, we constantly look for ways to connect with young audiences in formats they love—interactive, trend-driven, and delightfully offbeat. Bowl-O-Cheese isn’t just about cheese, it’s about giving people a reason to shout with joy—literally. It brings food and fun together in a way that only The Good Bowl can”, said Rebel Foods CMO – India Nishant Kedia.

With a campaign that marries voice notes with viral flavours, The Good Bowl once again reminds fans that it doesn’t just serve food—it serves moments. And with this activation, it has given cheese a new stage, and everyone a mic.

So go ahead.

Shout it.

Share it.

Savour it.