Mumbai: The Love Co. known for its dedication to self-care introduces "Kiddums," its latest innovation in the kid's skincare category.

Kiddums is designed to fill a gap in the market for safe, natural, and effective skincare products tailored to kids. The Love Co.'s commitment to transparency sets Kiddums apart. Detailed ingredient lists and explanations of their benefits can be found on the packaging and the website, empowering parents to make informed choices.

Kiddums' dermatologist-tested formulas ensure safety and effectiveness for all skin types, including sensitive skin. The brand prioritises natural and gentle ingredients, adhering to the highest standards of quality.

Kiddums offers a comprehensive range of skincare products which includes gentle cleansers, nourishing moisturizers, sunscreen with high SPF protection, soothing oils, and more. Each product is carefully formulated to provide the utmost care and protection for children, from newborns to teenagers.

The Love Co. has always been more than a brand; it's a movement that celebrates diversity and authenticity. With Kiddums, they aim to create a space where kids can embrace their unique beauty and confidently express themselves.

The Love Co. founders Hemang Jain and Pulkit Jain have expressed their excitement about Kiddums, "We are thrilled to introduce Kiddums to the world. Our mission has always been to empower individuals to love themselves fully, and we believe that starts from childhood. We are committed to delivering top-quality skincare products for kids that nourish, protect, and bring peace of mind to parents."

The Love Co. is available in WH Smith stores in airports, tata 1mg offline stores. The brand is also planning to expand their retail stores this year.

Kiddums by The Love Co. is set to become the preferred choice for parents who prioritise their children's skincare.