MUMBAI: India’s comfort-tech trailblazer, The Sleep Co, has roped in Alpesh Jain as its new chief technology officer (CTO), as it gears up for its next growth sprint. With over 16 years of experience across ecommerce, automotive, and hospitality tech, Jain is now all set to turbocharge the brand’s digital backbone — and maybe even help the nation sleep smarter.

Jain was previously vice president (VP) of technology at The Good Glamm group, where he scaled platforms, engineered robust systems, and delivered tech that reached millions. Now, he's trading beauty for bedtime, with a mission to bring seamless, data-led solutions to customers’ fingertips — or rather, mattresses.

“Tech should be invisible — it should just make your life better,” said Jain. “And what better way than helping people sleep better?”

Welcoming him on board, The Sleep Co co-founder Priyanka Salot added: “His vast experience and innovative mindset align perfectly with our mission to redefine comfort through technology. Alpesh will play a key role as we continue to expand our footprint and deepen our connection with consumers.”

The appointment comes at a time when The Sleep Co  — known for its patented SmartGrid  tech — is widening its footprint across India and beyond.

With smart chairs, mattresses, and now a tech czar at the helm, the brand is on a mission to make every snooze and sit smarter.