Mumbai: Wybor, a rising Indian consumer electronics brand under the MEPL Group, has appointed cricket sensation Axar Patel as its brand ambassador, marking a major stride in its efforts to expand brand recognition in the competitive Indian market. Since its establishment in 2017, Wybor has grown rapidly, initially as an online marketplace, and later by building a robust dealer and distributor network to ensure extensive availability across the nation.
Known for cutting-edge technology and high-quality products, Wybor’s range spans from Google QLED TVs to inverter split air conditioners, semi-automatic washing machines, air coolers, and smart watches, catering to the diverse needs of Indian households. The MEPL Group, which has a 45-year legacy in the Original Equipment Manufacturer (OEM) sector, backs Wybor’s ‘Make in India’ commitment to high standards and technological innovation. The company also emphasises an inclusive workforce, with over 50 per cent of its employees being women.
Patel, known for his outstanding skills and dedication in cricket, aligns perfectly with Wybor’s brand ethos. "I’m honoured to partner with Wybor, a brand that not only delivers innovative products but also shares my passion for excellence and pushing boundaries. I look forward to being part of Wybor’s journey as it continues to grow as a top Indian brand," said Patel.
Malhotra Electronics Pvt Ltd, director, Gagan Preet Singh Malhotra expressed excitement about the collaboration, stating, "We are thrilled to partner with Axar Patel, whose dedication, versatility, and hardworking spirit reflect the values we uphold at Wybor. As an all-rounder and a proud Indian, he embodies the same excellence we bring to our products. With a 45-year manufacturing legacy from the MEPL Group, Wybor continues to grow as a trusted, premium Indian brand,"
Sportcell, head of talent, Puneet Solanki added, "We at Sportcell are proud to have played a pivotal role in aligning Wybor with Axar Patel. Axar’s exceptional talent, discipline, and unwavering determination mirror the values that Wybor stands for. This partnership marks the beginning of a dynamic collaboration, and we are excited to witness how it will elevate both the brand and the athlete."
