MUMBAI: Yardley, a heritage personal care brand from Wipro Consumer Care and Lighting has launched an array of daily wear perfumes. The Modern Indian Woman, who is a perfect amalgamation of beauty, confidence, and elegance, inspires this contemporary range of Eau De Cologne from The House of Yardley. 

These perfumes are a unique blend of finest floral fragrances crafted to last through the day. The colour palette sets the tone for the season in elegant purple, yellow, pink and aqua blue.

This new range has four floral fragrances priced at Rs 499 for 100ml.

The Daily wear perfumes come in Morning Dew, London Mist, Autumn Bloom and Country Breeze variants.

Yardley India vice president and business head consumer care Manish Vyas says,  “Over the years, Yardley of London is loved and admired for its beautiful floral fragrances that are timeless classics worn by women of all ages. We are delighted to introduce Yardley Daily Wear Perfumes. This range aims at making daily usage of perfumes a habit in India. It is targeted at discerning users who seek products with a high effectiveness, unique image and an original concept. We are confident that this newly introduced range will further enhance the Yardley brand in India.”

Established in 1770, Yardley is one of the world’s oldest living brands in the personal care category with fragrance, bath & shower and skin care products. It is a premium priced brand and is one of the few personal care brands, which has been bestowed with the honour of six prestigious Royal Warrants over the past 245 years.