MUMBAI; After gorging on acquisitions from Blinkit to Paytm's ticketing business, the Indian food delivery giant formerly known as Zomato has rebranded itself as Eternal Ltd—though fans need not worry, as the familiar Zomato app will continue to serve up curry in a hurry.
The company, founded by Deepinder Goyal and Pankaj Chaddah in 2008, received approval from the registrar of companies at the ministry of corporate affairs on 20 March, marking the culmination of a rebranding process first announced to stock exchanges in February. (read: Deepinder Goyal’s Zomato levels up to its final form: Eternal Ltd)
What began as a restaurant discovery service has morphed into an ambitious conglomerate with fingers in many pies. After floating on the stock market in July 2021 at a whopping valuation north of $8 billion, Zomato—pardon, Eternal—has been cooking up a storm of diversification.
The aptly named Eternal has shown a voracious appetite for expansion. In June 2022, it splashed out $568 million to snap up quick-commerce upstart Blinkit, allowing customers to receive groceries and essentials in minutes rather than hours.
.Last August 2024, the corporate tentacles stretched further with the launch of District, an events and ticketing app built on the bones of Paytm's ticketing business. It runs a B2B service company addressing procurement and supply chain challenges for the HoReCa industry, which includes hotels, restaurants, and cloud kitchens. It offers ingredient sourcing, a modern central kitchen, and temperature-controlled warehousing and logistics to support the growth of restaurants and quick commerce.
Zomaland by Zomato is India’s largest food and entertainment carnival to enjoy a wide range of culinary delights, an assortment of fun games and a fantastic artist line-up to ensure your weekend is truly what it should be - filled with food, fun and frolic!It also runs Weather Union - which tracks weather across the country.
While the corporate entity will henceforth answer to Eternal Limited, the food delivery app that made the company's name will continue to operate under the Zomato brand, ensuring that hungry Indians need not learn a new name when their tummies start to rumble.
