Mumbai: In a move representing a significant milestone, science-backed FMCG major, Zydus Wellness has extended its legacy brand Complan into adult nutrition with the launch of VieMax. Scientifically designed with protein, prebiotics, and probiotics, the nutrition drink aims to support muscle mass, gut wellness and overall immunity among adults.

Zydus Wellness CEO Tarun Arora said, “VieMax is a perfect complement to our existing portfolio at Complan. For more than 50 years, Complan has been synonymous with family nutrition, catering to infants to children. With VieMax, we are extending our commitment to comprehensive health solutions for adults. The unique formulation addresses critical nutritional gaps, such as protein deficiency, gut wellness, muscle health, and immunity, which are increasingly prevalent issues in India.”

The launch comes amid rising concerns about nutrient deficiencies among Indian adults. Studies show that 73 per cent of Indians are protein deficient, negatively affecting muscle health, daily activities, and overall quality of life. Additionally, 71 per cent of individuals aged 30 to 55 exhibit poor muscle health, and 18 per cent report chronic gastrointestinal (GI) issues that worsen with age.

Complan VieMax addresses this gap with its protein-gut formula, enriched with the prebiotic and probiotic strain Bacillus coagulans and 31 essential nutrients, including high-quality proteins, calcium, vitamin D2, and other vitamins and minerals. This may improve the absorption of branched-chain amino ccids (BCAAs), counteract anabolic resistance, boost muscle power, alleviate GI symptoms, and enhance immunity.

Available exclusively at pharmacies in vanilla and chocolate flavors, each serving of Complan VieMax contains 2.6 billion probiotics and nine per cent prebiotics to support gut health and improve protein digestion.