MUMBAI: In a first in the Asian market for the New York-based agency, Creative License LLC, specialising in celebrity talent procurement and music licensing for major brand marketers, has opened an office in Mumbai.

“We are very excited to finally open our doors in Mumbai,” declared Creative License CEO and president Kevin McKiernan. “Adding smart, experienced professionals with deep knowledge of the local market to our global team strengthens the impact our unique strategy has on delivering best-in-class deals for our clients including Chevrolet, Walmart and many others. Over the past three years, Creative License’s Latin American regional office in Sao Paolo and European regional office in Milan have created a more fertile negotiation landscape for our clients. We look forward to our office in Mumbai delivering similar results.”

In Mumbai, the office will be headed by a former licensing executive at T-Series, Jaya PS. She said, “I am thrilled about the opportunity to join Creative License’s global team and spearhead efforts in the Asian market out of Mumbai. Pairing my team’s expertise in local talent and music with the creative and strategic leadership from the veteran team in New York is a potent combination that will greatly benefit many regional ad agencies and brands.”