MUMBAI: Intel Corporation has appointed Dentsu Aegis Network’s manghamgaxiola mcgarrybowen as the creative agency of record for the Asia Pacific region, covering South Asia, Southeast Asia and Australasia. 

manghamgaxiola mcgarrybowen partner Stephen Mangham said, “To be able to work with an innovative and recognizable global client like Intel is not just an exciting honour for us, it is also proof that mcgarrybowen is serious about taking their business global. We are just a couple of months into this collaboration and to see our plan and strategy playing out is hugely exciting.” 

“We knew that when we combined the power of the iconic mcgarrybowen brand with the strong presence of Dentsu Aegis network in Southeast Asia, great things would happen. The extended collaboration with a pre-eminent brand like Intel with our operation here promises many good things for the future,” added Dentsu Aegis Network Southeast Asia chairman and CEO Dick van Motwan.

Mangham Gaxiola was launched three years ago in Singapore. The agency became part of the New York based agency mcgarrybowen in July 2015 when Dentsu Aegis Network made an investment in Mangham Gaxiola.

Creative advertising agency Mcgarrybowen was acquired by Dentsu in 2008 and now is part of the Dentsu Aegis Network.