MUMBAI:LinkShare Corporation, which claims to be a worldwide leader in pay-for-performance affiliate marketing programmes, claims to have strengthened its market position by introducing LinkShare MediaTracker Technology.

It is the latest innovation built on LinkShare's patented tracking technology. An official release states that the product allows greater accuracy when enterprises track online business development partnerships, e-mail campaigns and ad banners. The technology claims to give merchants an unprecedented level of accountability for web marketing spending. The company claims that its client base has grown to include the majority of Fortune 500 companies.

LinkShare, which is headquartered in New York, also stated that it has been profitable for each of the last six months despite the most critical advertising recession in recent US history.

Enterprises are under increased pressure to acquire customers despite spending slowdowns. They also have to demonstrate return on investment for all marketing expenditures. LinkShare MediaTracker Technology enables enterprises to see all performance data in one place and conduct easy return on investment analysis of all online marketing efforts, the release states. Merchants can compare and contrast any online marketing programme's success - business development deals, e-mail campaigns, advertising buys or any combination of different programmes.

Previously, companies could potentially track online banner campaigns or an affiliate marketing program individually, but data from different marketing efforts was often inconsistent