MUMBAI: The Advertising Agencies Association of India (AAAI) has for the fifth consecutive year announced the young creative talent contest renewing their endeavour of nurturing and providing an opportunity for international exposure to advertising professionals.

AAAI through this contest will select the official Indian team which will then take part in the Young Creative Talent Contest at Cannes.
 
 
The AAAI had noticed that in the past, young creative professionals seemed to falter when it came to converting their 'print' idea to an 'Internet execution.

To overcome this, AAAI in association with The Times Group have decided to send a three- person team instead of the earlier two-person team to take part in the Young Creative Contest at Cannes which would now have specialists in art and copy as well as web-design.

This initiative is being advertised by the Times Group who are the official festival representatives of Cannes in India and have also consented to bear all the expenses of the wining teams' trip to Cannes.

The theme of this year’s contest is Tsunami Aid Relief.

 
 
The participants have to create an ad on the Tsunami Aid Relief
(25 cm height x 16 cm width) in English, along with an online version
(Internet banner of width 468 pixels, height 60 pixels) of the same. The contest is open to people presently employed in AAAI member agencies and INS accredited agencies only.