Mumbai: Ahead of Earth Day 2023, adidas announced a new milestone in its journey towards replacing virgin polyester with recycled polyester. 96 per cent of all polyester used in adidas products is now recycled polyester. The achievement of the ambition that adidas first set in 2017 to replace all virgin polyester with recycled wherever possible by the end of 2024 is on track to be achieved earlier than expected.
Since the first adidas high-performance shoe was made with recycled materials in 2015, the brand has been working towards reducing its dependency on virgin polyester. Last year it announced that in 2021, more than 90 per cent of the polyester used in adidas products was recycled, which if it had been virgin polyester would have accounted for 390 thousand metric tons of CO2 the equivalent to the greenhouse gas emissions generated to provide power to 50 thousand homes in the US.
According to Textile Exchange, global recycled polyester fibre production volume increased in 2021 but still accounts for just 14.8 per cent of all global polyester production.
Sport is about meeting challenges head-on and finding ways to overcome those – material innovation is no different. For the team at adidas, the road to 96 per cent has been long and full of challenges. The confirmation of its polyester commitment in 2017 was a crucial step in helping to initiate a transformation across adidas and its entire supply chain. This transformation has been made possible by creating technical solutions and imagining new possibilities that previously didn’t exist.
To accompany the announcement, adidas has created a short film about its new ‘PB’, featuring star athlete Jazmin Sawyers. The film highlights the sports brand’s pride in making progress, and its determination to push further. adidas remains focused on tomorrow, and it is looking beyond the achievement of its 2024 goal, and recycled polyester, towards further improvements and innovations.
Adidas senior director of Sustainability Viviane Gut said, “At adidas, we constantly strive to take innovation to the next level, and we are proud of the substantial steps we are taking in the right direction. In 2017 adidas made a commitment to replace virgin polyester with recycled wherever possible by 2024, and we know that it is important that we continue to share our progress and deliver against that commitment.
But while we are proud, this is a step, not a solution. There is still much more that we want, and need, to achieve so we can become a bigger part of the solution than the problem. We are as motivated as ever to innovate and collaborate to create new possibilities”.
As the brand looks ahead to 2024 and beyond, it will continue to expand its focus beyond recycled polyester. It will be doing this through three main areas of focus: changing materials by testing and scaling new raw materials, rethinking entire processes to design products with a circular end-of-life solution, and reducing its carbon footprint. Further information can be found at adidas.com/sustainability.
