EW DELHI: The American weekly advertising trade-based publication Adweek has announced the acquisition of  Social Media Week (SMW) and its flagship properties, including Social Media Week Conferences, SMW News & Insights and its recently launched streaming platform SMW+.  

“Since 2009 we’ve made it our mission to help you, our loyal community members, play a pivotal role in an engaged and elevated conversation on the impact of social media on marketing, media and culture. Today, we are thrilled to continue this mission and share that Social Media Week will become part of Adweek,” the publication said in a statement.

Adweek CEO Jeff Litvack noted that the SMW acquisition is an important step forward in deepening connection with influential and rising marketers and amplifying social media coverage. “Social media has always been a critical way for brands to reach and interact with their consumers and 2020 has further thrust it into the spotlight,” he added.

SMW founder Toby Daniels will be joining Adweek as chief innovation officer, while also overseeing the SMW business.

“Joining forces with Adweek represents an opportunity to work with a world-class team, accessing a full spectrum of capabilities which will not only help to extend the Social Media Week brand and offering but also help us better serve our community and our partners. We are ecstatic to have found a home and strategic partner in Adweek, a company we have long admired for its first-class journalism and coverage of our industry, its dedication to fostering community and its events and awards, which are the gold standard in our industry,” Daniels said.