Mumbai: Collective Artists Networks Big Bang Social, India’s leading creator marketplace, will exclusively represent the official supporters' group of Team India, The Bharat Army. Through this partnership, Big Bang Social will manage The Bharat Army brand for brand deals, on-ground partnerships, licensing, Web 3.0 activations, and content deals among other commercialisation activities.
Growing from just four patriotic Indian cricket fans, The Bharat Army was founded in 1999 and today has almost 150,000 members globally. It is recognised by the global cricket fraternity as one of the largest fan groups in the world. The Bharat Army offers Indian Cricket fans globally the opportunity to join the ‘BA Family’ at major series and tournaments. Recently, The Bharat Army has begun extending its support to Indian athletes across sports categories.
Big Bang Social’s powerful experiential product The CreatorXP Platform will serve to create a deeper inner circle of ‘Superfans’, that are creators and influencers themselves. This community which includes creators from over 100 cities across India will be digital and on-ground brand ambassadors, engaged in a number of activities like promoting tournaments and wearing The Bharat Army badge of honour by representing the group to their local communities. The creator marketplace will deploy a nationwide team to take The Bharat Army to market, building a business pipeline with brands associated with cricket and other sports in India.
Big Bang Social CEO Anurag Iyer said “It is an immense honour to bring an entity like The Bharat Army on board. They are a great addition to the communities we are nurturing through our various divisions. We are super excited to amplify the community reach globally and to unlock its true potential.”
The Bharat Army founder Rakesh Patel said, “We are delighted to associate and partner with an exceptional creator company like Big Bang Social. They understood the DNA of our community and came up with brilliant solutions we are looking forward to bringing to life together”
Collective Artist Network Group CEO and co-founder Vijay Subramaniam shared, “The Bharat Army is an iconic community for representing India on a national and global scale. We are confident that our platform can provide the support and resources necessary to help Bharat Army grow and achieve even greater success. We look forward to nurturing this partnership and creating meaningful opportunities for the entire community”
The Bharat Army joins other large communities like Under 25, Film Companion, and COTO that are on the group's roster and have leveraged the technical tools, brand relationships and community expansion capabilities of Big Bang Social and Collective Artist Network.
