NEW DELHI: Bangalore International Airport has brought on board dentsumcgarrybowen (dmb) India, the integrated agency from the house of dentsu international, as its lead communication partner for the next three years. For the record, Bangalore International Airport Ltd (BIAL) is the operator of Kempegowda International Airport, Bengaluru (KIAB/BLR Airport).

The agency won the account following a multi-agency pitch and will service the brand from its Bengaluru office. 

dmb India president south Indrajeet Mookherjee said, “In the brand communication business, there are once in a lifetime opportunities, and partnering with an airport brand is definitely one. We are truly delighted to have won this mandate and looking forward to embarking on this journey with Team BIAL.” 

BIAL CMO Shalini Rao added, “Over the years, BLR Airport has grown in scale and stature. Airports today are becoming destinations by themselves. We are delighted to partner with dentsumcgarrybowen to build our brand journey that will bring alive a multitude of products, themes and experiences.”