Mumbai: TAM Sports has released its report on commercial advertising on TV during IPL. During IPL 16, matches 23-44 witnessed a 26 per cent rise in categories and 11 per cent growth in advertisers compared to the initial 22 matches.

Throughout matches one to 43 of IPL 16, Ecom-Gaming and Pan Masala both managed to secure a place in the top five categories. The top five categories in IPL 16 accounted for almost 60 per cent of the total ad volumes of the tournament. Ecom-Gaming and Pan Masala were the only categories among the top five that appeared in both IPL 16 and 15. In IPL 16, three out of the five categories belonged to the F&B sector. In the 44 matches of IPL 16, the top five advertisers accounted for 40 per cent of the total ad volumes. Sporta Technologies & K P Pan Foods was the only advertiser to appear in the top five of both IPL 15 and IPL 16.

In the same number of matches as IPL 15, which is 44, IPL 16 featured 16 new categories and 75 new brands during its advertisements. Two out of the top five new categories in IPL 16 belonged to the ecommerce sector, compared to four in the same sector during IPL 15. Among the 70 new brands, 'Airtel 5G Plus' was the leading brand followed by 'Rajshree Silver Coated Elaichi'.

During the 44 matches of IPL 16, Coca Cola advertised its two brands, Maaza Aam Panna and Maaza, exclusively on Hindi+English language sports channels and regional language sports channels, respectively. Total 75 brands advertised on both Regional and Hindi+English sports channels during 44 matches of IPL 16. "Dream11.Com" was leading the list of common brands.