MUMBAI: Film Farm, best known for its television series Uttaran on Viacom 18‘ Colors is now shifting all its focus on its advertising division. Under the business and creative acumen of Kalyan and Rupali Guha, they have been producing advertising and television content for over a decade. They have recently ventured into the feature films arena with its maiden venture in Marathi slated to hit the big screen soon.

With the addition of Anirudh Bagchi who comes in as producer partner - advertising, Shekhar Kamble and Tassaduq Hussain, Film Farm who has in the past worked with brands like HLL, Pepsi, Hero Motors, L‘Oreal to name a few, plans to push its advertising division to greater heights.

Film Farm was a pioneer in presenting the production house as a hub of talent by tying up with multiple directors both from Bollywood as well as internationally, offering clients a broader base with which to make the best possible choice for a film. The company is building on its existing policy by making itself a farm or hub where talented directors and producers come in to the fold to make world-class advertisements, shows and films.

Film Farm founder and CEO Kalyan Guha says, "I am happy to have on board Anirudh, Shekhar and Tassaduq."

"While I will be able to draw from this inherent strength of Film Farm, with my bandwidth of creative and marketing network and the proven creative acumen of my colleagues Shekhar and Tassaduq, I am sure to further bridge the gap in Film Farm‘s ability to serve its clients the best," Bagchi added.