NEW DELHI: The start of a new year, especially a new decade, brings new beginnings and a chance to set goals for the year ahead. Hudson Canola Oil has come up with a new campaign addressing the importance of a healthy life and maintaining an active lifestyle. The tagline of the campaign says, #ItsTimForHudson, #ItsTimeForHealth, and brings a better habit in 2021 by choosing Hudson Canola oil

The campaign is conceptualised and executed by Grapes Digital. The brand created a buzz around the fitness mantra of nine major influencers with their video answering frequently asked questions on their social media platforms. The brand leveraged the campaign through digital platforms and collaborated with nine major influencers like Sanaya Irani, Kishwer Merchant, Nidhi Singh, Prakriti Kakkar, Nidhi Mohan Kamal and others, who belong to different genres and walks of life. The video created by the influencers answering the FAQs explored the various aspects of a healthy lifestyle along with using healthy Hudson Canola oil.

Bunge India marketing head Milind Acharya said, “Hudson Canola Oil has always been the top preferred choice among the houses. It is our responsibility to conscious people to have a healthy lifestyle. People are mostly confined to home these days, which has minimised their day-to-day activities. Our new campaign is to urge customers to care about their hearts and adopt canola oil for cooking purposes as it contains good amounts of monounsaturated fats, omega-3 and omega-6 fatty acids, which makes it one of the healthiest cooking oil in the market.”