MUMBAI: Divya Bhaskar, one of the leading daily newspapers from Gujarat, has assigned its creative duties to Ignite Mudra, the Mudra Group‘s brand building agency for entrepreneurs. 
 
Says Dainik Bhaskar general manager - marketing Dharmendra Mishra, "Ignite Mudra has a very strong equity, having created numerous successful brands. Of course, as a plus, it is also based in Gujarat. We are confident that the association with Ignite Mudra will take Divya Bhaskar to greater heights."
 
As part of its new mandate, Ignite Mudra will create a 360 degree marketing campaign for Divya Bhaskar that will include television, print, radio, events and various below-the-line activities. Multiplexes will be utilised as a major touch point zone to create direct contact with consumers. 
 
Says Ignite Mudra head Chandan Nath, "Divya Bhaskar has managed to attain a strong presence in Gujarat in a very short span. The Group redefined the market by offering a unique, relevant and contemporary product. We look forward to working closely with the Bhaskar Team to strengthen the brand further amongst Gujarati readers."

Launched by the Mudra Group in July 2009, Ignite Mudra, is a specialist agency that caters specifically to the brand building needs of entrepreneurs. Some of the clients that it handled include Vimal, Rasna and Dhara.