MUMBAI: Laqshya Media has bagged promotion rights of the Delhi‘s IGI Airport Terminal 3. This will allow the advertising company to provide clients with the innovative marketing solutions giving brands new integrated marketing opportunities.
Said Laqshya Media MD Alok Jalan, "As the new terminal marks India‘s emerging aviation and logistics hub, DIAL is keen to provide the best possible services and facilities to its customers. I am sure we, at Laqshya Airport Media, will stand together with DIAL to achieve that objective by raising the bar on quality and technology in experiential marketing and giving it a new meaning. We foresee a long and mutually beneficial association with DIAL at Delhi IGI Airport."
According to the advertising company, the spaces at the airport would be suitable to host a diverse range of promotions such as automobile displays, live shows, product demonstrations, and laser lighting along with audio, specially created studios for high end acoustic and visual demonstrations and so forth.
Stated Laqshya Media CEO, Indrajit Sen, "We are delighted to be awarded the promotional rights for Delhi Airport Terminal 3. Laqshya is the specialist in understanding how flyers move through airport networks and the advertising they engage with. Having profiled distinct flyer groups to identify mood, mindset, activities, dwell time and media engagement, we will provide advertisers with highly targeted opportunities. This is a key contract in the development strategy run by Laqshya in recent years as it positions Laqshya in the largest airport Terminal in South Asia. This will be the showcase to strengthen our position as leading outdoor advertising company with focus on emerging media formats across the country."
The marketing campaigns will primarily target business travellers and professionals by engaging them at a time and place where they have the time to truly experience the product.
Laqshya already owns exclusive advertising rights of the Rajiv Gandhi International Airport (Hyderabad) and the Bandaranaike International Airport (Colombo).
