MUMBAI: Discovery has announced the appointment of Mehuli Shah as director – advertising sales, West.

Shah will be responsible for generating advertising revenue along with planning and implementing business development activities in new market segments for all DNAP’s networks in India.

Based in Mumbai, Shah will report to Karamjit Dua, Vice President – Advertising Sales.

Prior to this appointment, Shah was working with the Network18 Group, heading up sales for the CNN IBN and IBN 7 in the Western region. This will be a return home for Shah who was previously with Discovery for six years.

Shah is an Economics graduate from St. Xavier’s College.

Discovery India senior VP, GM Rahul Johri said, "We are pleased to welcome Mehuli back to Discovery. She brings a solid performance track record to the job coupled with a high degree of commitment to the client, both of which align perfectly with Discovery’s values. Her broad range of proven sales experience in similar markets will be beneficial to building our ad sales business".

Discovery has six brands in its portfolio– Discovery Channel, Animal Planet, TLC, Discovery Science, Discovery Turbo, and Discovery HD World – reaching over 160 million cumulative subscribers.