MUMBAI: Cybersecurity company NortonLifeLock has launched its first communications campaign in India with the aim to create awareness amongst consumers to help protect their personal data.

 The communication pivots on the fact that our data is now even more vulnerable than ever and ‘prying eyes’ are on the prowl to steal it.

The ad points out that without protection on our devices, hackers can easily see what we send over WiFi or peek into our devices and steal financial and personal information for nefarious purposes. This B2C offering from Norton gives the users multiple layers of protection which includes a VPN for online privacy, device security with anti-virus, password manager and more.

The integrated campaign, conceptualised by Havas Creative and Havas Media in India, is being shared widely across TV, OTT, radio, and digital media.

APJ digital and advertising director Janet Shi said: “With this new integrated media campaign, we aim to bring our award winning protection to even more Indian consumers and households, to keep you safe from the ever increasing and sophisticated cyber threats putting your privacy at risk.”

Havas Gurgaon managing partner- north  Manas Lahiri added: “NortonLifeLock wanted to solidify their position in India through their multiple offerings. The film narrates the importance of online security especially in the current situation where there has been a rise in cybercrimes.”