Mumbai: Inverter battery brand MtekPower has appointed Popkorn, a subsidiary of Value 360 Communications Group, as its digital creative agency to support its growth in the digital landscape.

As a part of the mandate, Popkorn is working towards positioning MtekPower as the ultimate power backup source in millions of households across India. Leveraging the brand’s strong offline presence, the agency is charting its digital transformation journey across all leading platforms, such as LinkedIn, Instagram, Twitter, and Facebook. The concentrated efforts by the agency have already resulted in brand awareness among the targeted audience cohorts.

MtekPower deals in long-lasting tubular inverter batteries with capacities ranging from 80 Ah to 220 Ah. The brand is providing on-site and hassle-free home service with its 50,000+ dealerships and over 1,000 distributorships across 29 states and seven union territories.

Popkorn is also spearheading several campaigns for the brand. Through the ongoing #BackUpTohBantaHai campaign, MtekPower intends to highlight the importance of an uninterrupted power supply that helps loved ones stay connected. The brand aims to reach out to its target audience, from small business owners to households - while offering a trusted solution to their day-to-day challenges of power cuts.

Popkorn CEO Vishal Mehra said, "The pandemic taught us a lot of lessons, one of which was the importance of our homes. A safe place for all of us, which influences our entire life. A brand like MtekPower enables people to live without interruptions at home. Right from the pitch stage, the entire team at Mtek was clear about what they wanted to talk about and their vision for the brand. It is a pleasure to partner with a brand like Mtek, which literally has such an electrifying influence in our lives."

Okaya Power Group director Arush Gupta said, "In this tech-driven world, every brand is embracing digital transformation, and they must. While MtekPower has disrupted India’s offline inverter battery market, we believe it’s time to create a substantial presence online too. We are glad to have partnered with Popkorn, as the new-age agency is aligned with our vision and will assist us by bringing an expert view of the latest digital trends. We trust the agency’s expertise and look forward to benefiting from its mindfully curated strategies."

Pokporn has been riding a steady growth wave recently. The company has bagged several significant mandates, including VietJet, REA India, and MoneyView.