Mumbai: Godrej Professional, a professional hair brand with products in hair care, colour, styling, and keratin from Godrej Consumer Products Ltd (GCPL), participated in the Professional Beauty India trade show with Jawan actor Sanya Malhotra gracing the ramp as the showstopper. Sanya’s look was accentuated by shades from the 'Dimension-Ombreyage Collection’ hair colour range, which reflects the brand's commitment to embracing acceptance, inclusivity, and self-expression through vibrant hair colours. The Dimension-Ombreyage collection features four captivating hair colour looks such as Sandstone Ombreyage, Auburn Ombreyage, Crimson Ombreyage, and Pearl Square. The lineup also featured models showcasing the exquisite styles from this collection.
The Professional Beauty India trade show took place at the Bombay Exhibition Centre in Goregaon. In addition to participating in the show, Godrej Professional hosted an insightful masterclass. Renowned celebrity hairstylists and technical ambassadors, Sylvia Chen, Ryan Rozario, and Najeeb Rehman, shared their expertise, unveiling the latest trends, techniques, and innovations in the dynamic realm of hair and beauty.
Sharing her experience flaunting these bold colours, actor Sanya Malhotra said, “I am absolutely thrilled to don Godrej Professional’s Dimension-Ombreyage collection. As an Indian brand, they understand the unique haircare needs of every individual, even my curls. This collection offers stunning hair colours and sends a powerful message, which I truly believe in, of embracing diversity and inclusivity. My hair colour is an expression of my true self and reflects my inner vibrancy and individuality. “
Godrej Professional's vision is to revolutionize the salon and beauty industry. This partnership serves as a dynamic platform uniting salonists, beauty professionals, enthusiasts, and brands, fostering a vibrant ecosystem of collaboration, education, knowledge exchange, and a profound celebration of the artistry within the salon and beauty community.
Commenting on the brand’s participation in this prestigious trade show, Godrej Consumer Products Ltd (GCPL) general manager Abhinav Grandhi said, “As a brand, we have always believed that our products are for all. We are one of the foremost brands in the professional hair and beauty space trusted by both consumers and salon professionals. The Professional Beauty India Expo 2023 featured the latest collection ‘Dimension-Ombreyage Collection’ along with our hair colour and care products. It is a great platform to engage with the salon industry. We made this engagement more special by roping in actress Sanya Malhotra for our hair show. Dimension features a prismatic and diverse take on colours and cuts for every hair type and persona. We are further committed to undertake more such initiatives highlighting our range of hair colour, care, styling, and keratin products.”
Celebrity hair stylists Sylvia Chen, Ryan Rozario and Najeeb Rehman conducted an exclusive masterclass showcasing this collection. The session commenced with an informative talk by the stylists on trending haircuts and the four hair colouring techniques. They then highlighted the hair colour; cutting and styling techniques live on stage – revealing all the tips and tricks to stylists to recreate these looks in their salons.
Godrej Professional offers a colour range consisting of 34 stunning hair colour shades. Apart from its exceptional hair colour range, Godrej Professional offers a wide array of styling products, along with transformative treatments like keratin treatments. Additionally, they provide a range of hair care products, including shampoos, hair masks, and serums, catering to diverse hair needs.
