Star Squared PR, based in Bangalore, has been appointed as the PR partner for ‘The Sports School’. ‘The Sports School’ is India’s first integrated school for both Sports and Academics, and was established with a vision to integrate sports and education to encourage young sports enthusiasts and support professional athletes. The agency will lead all its public relations campaigns across India and help the School in its public outreach initiatives.

The announcement was the outcome of a multi-agency pitch process held in May this year, and will service the brand from its Bangalore office. The School was on the lookout for an agency with the correct mind-set and maturity to help the School with brand building and visibility among the influential media community.

“Star Squared PR has the experience of working with tech and traditional education clients, in India and overseas. The agency has a deep understanding of the category and the target market. We have confidence in the agency’s ability to establish ‘The Sports School’ as the category leader with their strategic thinking,” said Kriteeka Saxena, VP, Sales & Marketing, ‘The Sports School’.

Commenting on the association, Priyan DC, CEO, Star Squared PR said, “Being the only and first integrated school in India, ‘The Sports School’ has successfully struck the perfect balance between academics and sports. We are delighted to embark on the partnership with a brand with such unique concept and look forward to delivering robust campaigns for ‘The Sports School’. Furthermore, this partnership has also strengthened our portfolio of Education clientele.”