MUMBAI: Tata Crucible takes the campus route. The Tata Group has announced an on ground initiative Tata Crucible -The Campus Quiz.
 
 
This is an inter collegiate business quiz, open to all college students especially the Engineering Colleges and Business schools across India. This follows the success that the Tata's had last year with Tata Crucible-The Business Quiz. The event offers prize money of Rs. 1.5 million.

The event is primarily targetted at 475 engineering colleges and 159 business schools, the regional rounds of Tata Crucible -the Campus Quiz will be held at Kolkata, New Delhi, Ahmedabad, Mumbai, Pune, Hyderabad, Chennai and Bangalore. Eight winning teams from each of the regional rounds will qualify for the National Final that will be held in Mumbai on 20 February, 2005.

 
 
Tata Services VP corporate affairs Romit Chaterji said, "As part of the 'Century of Trust' celebrations, marking the death centenary of JN Tata and birth centenaries of JRD Tata and Naval Tata, the Tata Group had launched The Business Quiz for business houses in July 2004. The quiz garnered a huge response and turned out to be successful in our attempts at reaching out to corporate executives across India.

"This created a tremendous amount of interest and enthusiasm amongst students of business schools and engineering colleges in India. As a result we decided to extend the quiz to the youth of India by hosting an inter-collegiate business quiz across eight locations."

 
 
Hosted by ace quizmaster Giri Balasubramaniam a.k.a Pickbrain this years initiative will cover a wide canvas of subjects. They range from business houses to brands, business history, people to products, from business fundas to fundamentals, from creators of wealth to architects of scams, from Wall Street to Dalal Street, and Manhattan to Chandni Chowk.

For the first time at a national level quiz for college students the quizmaster is introducing a fair play and equal opportunity format during the finals. In this new format, all teams on stage would have an equal opportunity to answer every question posed in the quiz. This would help nullify the advantage or disadvantage teams face based on their table number on stage.

There will be innovative software powered rounds. The quiz will feature hi-tech rounds that would not test the teams on their understanding of business but presence of mind, teamwork, and decision making as well.