MUMBAI: Mattel Toys India Pvt Ltd has appointed Sanjay Luthra as its new managing director. The leading toy manufacturer in the world is a 100 per cent subsidiary of Mattel Inc.
Prior to being appointed MD, Luthra was the sales director of Mattel Toys India. As MD, Luthra will be responsible for the overall operation of all Mattel India brands including Barbie, Hot Wheels and Fisher Price. He would also be responsible for Mattel distributor operations in Nepal, Sri Lanka, Pakistan, Bangladesh, Maldives and Mauritius, says a company release.
While he was sales director, Luthra led several assignments on sales, corporate and brand strategies for the company. He has over 13 years of selling and marketing experience. Before joining Mattel Toys, he was associated with Escorts - Yamaha two-wheelers, Bausch & Lomb - Rayban Sunglasses and Business Standard, the release says.