MUMBAI: Nothing is as simple, commonly agreed and indisputable as CPRP (cost per rating point).

MUMBAI: The duet between Spain and Holland in the final of the soccer World Cup was watched by a record 6.1 million v

MUMBAI: For 18 consecutive months, it has been a tough call with advertisers tightening their belts.

MUMBAI: Leveraging on the accomplishment that it achieved through its happy price menu campaigns in recent years, McD

MUMBAI: German vodka brand Wodka Gorbatschow has appointed Metaphor, the second agency from Triton Communications, to

MUMBAI: Sony India has retained Lintas Media Group as its media agency following a multi-agency pitch.