Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 5 - 18 October 2006.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Grand Hyatt Mumbai (Hotel and Plaza)
|
-
|
MPG
|
30-40 million
|
|
Mahindra-Renault
|
-
|
Lodestar Universal
|
100 million
|
|
Vimal apparel
|
-
|
Vibrant
|
400 million
|
|
Creative
|
|||
| Grand Hyatt Mumbai (Hotel and Plaza) |
- | Euro RSCG |
30-40 million |
| Integriti (Kewal Kiran Clothing Limited) |
- | Bates Enterprise |
70 million |
| Levi’s footwear |
- | Fisheye Creative (Bangalore) |
20-30 million |
| Nai Dunia |
- | David |
100 million |
| Nirula’s fast food chain |
- | K Factors (Delhi) |
20 million |
| The Grand Bhagwati (Hotel) | - | Mudra (Ahmedabad) |
10-15 million |
| Unicef’s polio immunisation programme | JWT |
Bates Enterprise (Delhi) |
NA |
| Vimal apparel |
- | Grey Worldwide |
400 million |
|
Creative & Media
|
|||
|
FedEx
|
-
|
Dentsu Marcom
|
80 million
|
|
FM radio venture from Jagran Group
|
-
|
Brand Curry
|
50 million
|
|
Cantabil fashion brand
|
35 million | ||
|
GMR Group
|
-
|
Prem Associates Advertising and Marketing (Mumbai) |
300 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
|||
