Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. Starting 4 November, 2005, ‘Accounts Action‘ will be brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 15 December - 28 December, 2005.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Tuscan Verve
|
-
|
Prachar Advertising
|
50 million
|
|
Hindware
|
-
|
100 million
|
|
|
Amar Remedies
|
-
|
50 million
|
|
|
Lawman Jeans
|
-
|
30 million
|
|
|
Spice Jet (TV buying)
|
-
|
50 million
|
|
|
K-Lounge from Killer Jeans
|
-
|
30 million
|
|
|
Creative
|
|||
|
Accord Metropolitan luxury hotel
|
-
|
Contract (Chennai)
|
15 million
|
|
Birla Sunlife Distribution (Mumbai)
|
-
|
BEI Confluence
|
100 million combined
|
|
GTC (FMCG) (Mumbai)
|
-
|
||
|
DKT (social marketing) (Mumbai)
|
-
|
||
|
Ajanta Footwear (Banik Rubber Industries) (Kolkata)
|
-
|
80 million combined
|
|
|
Balmer Lawrie (Kolkata)
|
-
|
||
|
Murmure (Priya Biscuits) (Kolkata)
|
-
|
||
|
Hero Majestic Moped (Delhi)
|
-
|
20 million
|
|
|
Emaar-MGF real estate
|
-
|
Bates Enterprise (Delhi)
|
40 - 50 million
|
|
HDFC Standard Life
|
Dentsu Marcom
|
Leo Burnett
|
150 million
|
|
Johnson & Johnson’s skincare brands
|
-
|
Canvas Communications
|
NA
|
|
Lafarge Cement
|
Bates (Kolkata)
|
O&M (Kolkata)
|
NA
|
|
PT Education
|
-
|
Grasshoppers (Delhi)
|
10 million
|
|
Reliance Industries (corporate identity)
|
-
|
Umbrella
|
NA
|
|
Unitech real estate
|
Mudra
|
JWT (Delhi)
|
60 - 70 million
|
|
Creative & Media
|
|||
|
Empee Distilleries
|
-
|
CMM Advertising (Chennai)
|
60 - 70 million
|
|
Genpact
|
-
|
Grey Worldwide
|
NA
|
|
Gitanjali Gems (IPO)
|
-
|
Concept Advertising
|
50 - 70 million
|
|
National Plywood
|
-
|
Promodome Communications (Delhi)
|
25 million
|
|
Stacy Adams men‘s shoe
|
-
|
Triton (Delhi)
|
80 million combined
|
|
Delhi Development Authority (DDA)
|
-
|
||
|
Secure Meters Ltd (SML)
|
-
|
Crayons Advertising (Delhi)
|
30 million
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
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