Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Accounts Action‘ -- will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 3 November - 16 November, 2005.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
| Essenza Di Wills (ITC’s new range of lifestyle products) | - | Interactions (Kolkata) |
70 - 80 million
|
| Nestle India | Universal McCann | ZenithOptimedia |
800 million
|
| Creative | |||
| Business Park Town Planners Ltd (BPTP) | Lowe (Delhi) | FCB Ulka (Delhi) |
80 - 100 million
|
| Entertainment Network India (corporate) | - | Enterprise Nexus (Mumbai) |
NA
|
| Essenza Di Wills (ITC’s new range of lifestyle products) | - | Law & Kenneth |
70 - 80 million
|
| Heinz’s Sampriti Ghee, Dilmah Tea, Blue Lotus jewellery | - | Octane Communications |
70 - 80 million combined
|
| Stori menswear (Chaya Garments) |
- | 1pointsize |
NA |
| TimesofMoney |
- | Mudra (Mumbai) |
NA |
| LG Electronics- Home Appliances | |||
| AC & Microwave | O&M | Capital Advertising (Delhi) |
NA
|
| Refrigerators |
Lowe | ||
| Washing machines |
McCann Erickson | ||
| United Breweries | |||
| Jaguar |
JWT |
Rediffusion DY&R (Bangalore) | 50 million combined |
| UB Ice |
FCB Ulka | ||
|
Creative & Media
|
|||
| Hakoba Sarees | Percept H | Concept Communications |
40 - 50 million
|
| Leh Berry fruit juice (Seabuckthorn Indage) | - | Triton (Delhi) |
20 million
|
| Madhya Pradesh Tourism Board | - | Percept H |
30 million combined
|
| Crayons Advertising | |||
| True Value Homes | - | Lowe (Chennai) |
NA
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
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