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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 17 February 2011- 2 March 2011. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
| Base Corporation [Battery] | - | OMD | 400 million |
| Citizen Watches | Allied Media | Lintas media Group [Bengaluru] | 250 million |
| Donear Suitings | - | Karishma Initiative | NA |
| Flipkart | - | MEC [Bengaluru] | NA |
| Medela AG | - | Vizeum India [Delhi] | NA |
| Myntra.com | - | Maxus [Bengaluru] | 30-40 million |
| Talwalkars | - | Carat Media | 40-50 million |
|
Creative
|
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| Angel Broking | TBWA | Publicis Capital | 60 million |
| Bramha Group [Real Estate] | - | Rediffusion [Mumbai] | NA |
| IPL Kochi | - | Push Creatives [Bengaluru & Kochi] | 10 million |
| MTR‘s Snacking Business | Ogilvy India [Bengaluru] | Plan B [Bengaluru] | NA |
| Talwalkars | - | Boutique agency | 40-50 million |
| Zebra Co Ltd | - | Kreate Advertising Pvt Ltd | 100 million |
| DOMS Pencilc | |||
| Zicom Electronics Security Systems Ltd | |||
| Mitashi Gaming | |||
| Adams Clothing Pvt Ltd | |||
| M‘cons Agro Dairy India Pvt Ltd | |||
| Zee Business | DraftFCB Ulka | Euro RSCG [Gurgaon] | 80-100 million |
| Information compiled for period 17 Feb 2011- 2 Mar 2011 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory. For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com |
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