Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 14 - 27 June 2007.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Air Deccan
|
Starcom
|
Maxus (Bangalore)
|
200 million
|
|
Creative
|
|||
| Bisk Farm (Bakery) | - | Bates David Enterprise (Kolkata) | 100-120 million |
| Clexane (Sanofi Aventis) | - | Euro RSCG | NA |
| Lantus (Sanofi Aventis) | - | ||
| ITC Greetings, Gifting Staitonery | Grey Worldwide (Mumbai) |
Rediffusion DY&R (Chennai) | 20-30 million |
| JK Cement | TBWA & BEI Confluence | Dentsu Communications (Delhi) | NA |
| Life (Lifestyle channel by NDTV) |
- | Equus Red Cell | NA |
| Odyssey (leisure chain stores) | - |
Bates David Enterprise (Chennai) |
50 million |
|
Creative & Media
|
|||
|
Bharti Retail Pvt. Ltd.
|
-
|
JWT
|
500 million
|
|
Nikon Cameras
|
-
|
ADK Fortune |
80-100 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
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