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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 21 February 2008 - 5 March 2008. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Dr. Batra‘s Homeo Clinic
|
Dentsu, MPG & Dattaram
|
Lintas Media Group
|
300 million
|
|
JVC (Electronics)
|
-
|
Allied Media
|
200 million
|
|
United Educational Institutes Global
|
-
|
OMS
|
80-100 million
|
|
Creative
|
|||
| Akruti City Ltd (Real Estate) | - | Mudra | NA |
| Aran Kitchenworld (Modular Kitchen) | - | be positive 24 (Chennai) | 30 million |
| Deccan Chronicle financial daily | - | Meridian | NA |
| Dr. Batra‘s Homeo Clinic | - | Lowe | 300 million |
| Fena - complete portfolio | Triton | PerceptH | 120 million |
| GoaFest 2008 | Leo Burnett | Contract Advertising | NA |
| Haier | Law & Kenneth |
Grey Worldwide |
NA |
| Jindal SAW | - | Grey Worldwide (Delhi) | NA |
| JVC (Electronics) | - | PerceptH |
200 million |
| The Grab Store (retail) | - | Equus Red Cell | 100 million |
| United Educational Institutes Global | - | Mudra | 80-100 million |
| UTV Movies (hindi movie channel) | - | R K Swamy /BBDO | NA |
|
Creative & Media
|
|||
|
CommonWealth Games 2010
|
-
|
JWT
|
3 billion
|
|
Forma Housing & Infrastructure
|
-
|
be positive 24 (Chennai) |
20 million |
|
Millennium Spire (Private Equity)
|
-
|
Grey Worldwide
|
NA
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
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