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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 24 July 2008 - 6 August 2008. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Finesse (Lornamead Group)
|
-
|
Zenith Optimedia
|
100 -120 million (combined)
|
|
Yardley (Lornamead Group)
|
-
|
||
|
Iffco Tokio General Insurance
|
Dentsu
|
Zenith Optimedia
|
150 million
|
|
Manappuram Group
|
-
|
Lintas Media Group
|
150 million
|
|
Creative
|
|||
| Apollo Tyres | JWT | M&C Saatchi |
NA
|
| Glitz Cinemas | - | ||
| Chennai Live (FM venture of Muthoot Group) | - | Bates 141 (Chennai) |
NA
|
| Finesse (Lornamead Group) | - | PerceptH |
100 -120 million (combined)
|
| Yardley (Lornamead Group) | - | ||
| Iffco Tokio General Insurance | Dentsu | Publicis India |
150 million
|
| Kingfisher Airlines | Equus Red Cell | JWT |
800 million
|
| Manappuram Group | - |
Lowe |
150 million
|
| Monte Carlo | JWT | McCann Erickson (Delhi) |
150-200 million
|
| SBI Mutual Funds | JWT | Percept H |
400 million
|
| Xenos Technologies | - | be positive 24 |
NA
|
|
Creative & Media
|
|||
|
BL Agro Oils Ltd
|
-
|
Sepia Advertising
|
50 million
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
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