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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 21 January 2010 - 3 February 2010. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
| Deutsche Bank [India] | Mediacom | Carat India | NA |
| IDBI Fortis Life Insurance | Network Advertising | Equinox | 80-100 million |
| Muthoot Pappachan Group | Mindshare [Chennai] | 100 million | |
| Parag Milk Foods | Carat India | 120-150 million | |
| Parryware Roca | Mindshare | OMD | 180-200 million |
|
Creative
|
|||
| Grasim Suitings | O&M [Delhi] | M&C Saatchi [Delhi] | NA |
| IDBI Fortis Life Insurance | Network Advertising | Ogilvy India | 80-100 million |
| Lakme Salon | BBH | NA | |
| Llyod Group | RK Swamy BBDO | NA | |
| Micromax | Draftfcb Ulka | Lowe Lintas [Delhi] | 1 billion |
| Veola [Bajaj Herbals] | Triton Communications | NA | |
| VIP Luggage | Lowe Lintas | Publicis Ambience | NA |
|
Creative & Media
|
|||
|
AR Polymers
|
Noshe Oceanic | NA | |
|
Intuit Money Manager
|
RAPP India | NA | |
