Madison Media wins General Motors media account worth Rs 1 bn.

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Madison Media wins General Motors media account worth Rs 1 bn.

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 18 March 2010 - 31 March 2010.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Abmeribaari [AMB Talent Media Pvt Ltd] Carat Media 50-100 million
General Motors Madison Media Madison Media 1 billion
Creative
ColorBar Law & Kenneth Equus Red Cell NA
Ispat Steel Equus Red Cell NA
Vini Group Triton Communications NA
Creative & Media
Lakshmi Energy & Foods
Percept/H [Delhi] 300 million
Pavers England
20 million
ONGC
Grey Worldwide Grey Worldwide 400 million
R K Swamy BBDO R K Swamy BBDO
Redifussion Y&R Lowe
Bates 141 Saatchi & Saatchi
PerceptH
 
Information compiled for period 18 Mar 2010 - 31 Mar 2010 by Spatial Access Media Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com